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Essentials of Public Speaking, Fifth Edition. CHAPTER 1 Public Speaking, Ethics, and You 5 Speaking to Make a Difference O n June 7, 2007, some thirty years after his own class had graduated without him, Bill. THE ESSENTIAL ELEMENTS OF PUBLIC SPEAKING 5TH EDITION MYCOMMUNICATIONLAB Download The Essential Elements Of Public Speaking 5th Edition Mycommunicationlab ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to THE ESSENTIAL ELEMENTS OF PUBLIC SPEAKING 5TH EDITION MYCOMMUNICATIONLAB book pdf for free now. Public Speaking Handbook 5th Edition Pdf Jul 7, 2015. A Concise Public Speaking Handbook (4th Edition) Steven A. Beebe Free download pdf. En este Study Guide for Understanding Pathophysiology, 5th Edition Download ESSENTIALS OF PUBLIC SPEAKING FIFTH EDITION PDF Public Speaking. Find 019 Public Speaking Handbook 5th.
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2 Fifth Edition Essentials of Public Speaking Cheryl Hamilton Tarrant County College NE Campus Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States
3 This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit to search by ISBN#, author, title, or keyword for materials in your areas of interest.
4 Essentials of Public Speaking, Fifth Edition Cheryl Hamilton Executive Editor: Monica Eckman Assistant Editor: Rebekah Matthews Editorial Assistant: Colin Solan Media Editor: Jessica Badiner Marketing Manager: Amy Whitaker Marketing Coordinator: Gurpreet Saran Marketing Communications Manager: Caitlin Green Senior Content Project Manager: Michael Lepera Art Director: Linda Helcher Print Buyer: Justin Palmeiro Rights Acquisition Specialist, Image: Mandy Groszko Rights Acquisition Specialist, Text: Shalice Shah-Caldwell Production Service: Integra-Chicago Text Designer: Lou Ann Thesing Cover Image: Gene Lower/Contributor/ Getty Images/ Getty Images; Jermal Countess/WireImage/ Getty Images; JGL/Tom Grill/Blend Images/Corbis Compositor: Integra-India 2012, 2009, 2006 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, For permission to use material from this text or product, submit all requests online at Further permissions questions can be ed to Library of Congress Control Number: ISBN-13: ISBN-10: X Wadsworth 20 Channel Center Street Boston, MA USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at: international.cengage.com/region Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit Purchase any of our products at your local college store or at our preferred online store Instructors: Please visit login.cengage.com and log in to access instructor-specific resources. Printed in the United States of America
5 Essentials of Public Speaking, Fifth Edition, is dedicated to Doris S. Redd (I m so lucky to have her for my mother and she s a great copyeditor as well! Thanks, Mom.)
6 Brief Contents Quick Start Guide to Public Speaking xxvii One Foundations 1 1 Public Speaking, Ethics, and You 2 2 Building Speaker Confidence 27 3 Listening: What Speakers and Listeners Should Know 47 Two Preparing Your Speech 71 4 Analyzing Your Audience 72 5 Selecting, Outlining, and Researching Your Topic Supporting Your Ideas Organizing a Successful Speech 146 Three Presenting Your Speech Delivering Your Message Perfecting Language Style Preparing Effective Visual Aids 222 Four Types of Speeches Informative Speaking Persuasive Speaking: Individual or Team Persuasive Methods and Theories Special Occasion Speaking 347 References 365 Glossary 379 Index 385 iv
7 Contents Preface Quick Start Guide to Public Speaking xvii xxvii ONE Foundations 1 Unit One Quiz: Myths About Public Speaking 1 Chapter 1 Public Speaking, Ethics, and You 2 Public Speaking: Benefits in Your Life 3 Enhancing Your Personal Satisfaction and Development 3 Influencing Your World 4 Speaking to Make a Diff erence: Bill Gates 5 Advancing Your Career 6 Active Critical Thinking 8 The Right Speech for the Occasion 9 Informative Versus Persuasive Speeches 9 Special Occasion Speeches 9 Active Critical Thinking 10 The Communication Process and the Public Speaker 10 Speaker/Listeners 10 Stimulus and Motivation 11 Message Encoding and Decoding 11 Verbal, Visual, and Vocal Codes 13 Feedback 13 Environment/Context 14 Noise 14 Active Critical Thinking 14 Ethics: The Public Speaker s Obligation 15 Examples and Costs of Unethical Behavior 16 Exaggeration, Distortion, and Plagiarism 17 Plagiarism and Technology 17 Classroom Ethics 18 Active Critical Thinking 19 Sample Introductory Speech: Closet Artifacts by Monica E. Wolfe 20 Summary 21 Essentials of Public Speaking Online 22 Key Terms 22 v
8 vi CONTENTS Personal Skill Building 22 Collaborative Skill Building 24 Unit One: Quiz Answers 25 Chapter 2 Building Speaker Confidence 27 Understanding Communicator Anxiety 28 Situational Anxiety 28 Trait Anxiety 29 Active Critical Thinking 30 Managing Situational Anxiety 30 Prepare and Practice 30 Warm Up First 31 Use Deep Breathing 31 Plan an Introduction to Relax You and Your Listeners 31 Concentrate on Meaning 32 Use Visual Aids 32 Use Positive Imagery 32 Active Critical Thinking 33 Managing Trait Anxiety: Positive Imagery 33 Why Positive Imagery Works 34 Mastering Positive Imagery 35 Speaking to Make a Diff erence: Arnold Schwarzenegger 36 Practicing Positive Imagery 39 Active Critical Thinking 41 Other Methods for Managing Anxiety 41 Active Critical Thinking 43 Summary 43 Essentials of Public Speaking Online 44 Key Terms 44 Personal Skill Building 44 Collaborative Skill Building 45 Chapter 3 Listening: What Speakers and Listeners Should Know 47 Stages of Listening 48 The Receive Stage 48 The Comprehend Stage 49 The Interpret Stage 49 The Evaluate Stage 50 The Respond Stage 51 The Memory Stage 51 Active Critical Thinking 52 Listening Filters 52 Culture 53 Gender 55
9 CONTENTS vii Technology 56 Active Critical Thinking 57 Stage: Stimulating and Motivating Your Audience to Listen 57 Stimulate and Motivate Your Audience 57 Grab Audience Attention: Stimulate Them 57 Speaking to Make a Diff erence: Barbara Jordan 58 Keep Audience Attention: Motivate Them 59 Comprehend Stage: Maximize Listeners Understanding 59 Maximize Listeners Understanding 59 Interpret Stage: Don t Get Caught by the 100 Percent Communication Myth 61 Evaluate Stage: Counteract Listeners Resistance to Persuasion 61 Strengthen Your Personal Credibility 61 Highlight the Credibility of Your Sources 62 Keep Listeners from Evading Your Message 62 Keep the Listeners Attention on the Speech 63 Respond Stage: Read Listeners Feedback Cues 63 Put Feedback Cues in Context 64 Don t Generalize from Single Listener Response 64 Look for Subtle Signs of Inattention or Low-Level Listening 64 Memory Stage: Make Your Message Easier to Remember 65 Incorporate Cues to Aid Memory 65 Don t State Key Ideas in the First or Second Sentence 66 Use Visuals to Enhance Listening and Remembering 66 Active Critical Thinking 67 Summary 67 Essentials of Public Speaking Online 68 Key Terms 68 Personal Skill Building 68 Collaborative Skill Building 69 TWO Preparing Your Speech 71 Unit Two Quiz: Speech Preparation 71 Chapter 4 Analyzing Your Audience 72 Analyzing Your Audience: Situational Information 73 Active Critical Thinking 75 Analyzing Your Audience: Demographic Information 75 Identifying Specific Demographic Characteristics 75 Using Technology to Search for Cultural Demographic Information 77 Choosing Which Demographic Characteristics to Use 78 Active Critical Thinking 78
10 viii CONTENTS Analyzing Your Audience: Psychological Information 79 Values 79 Beliefs 80 Attitudes 80 Needs 81 Hazards of Incomplete Psychological Analysis 82 Active Critical Thinking 83 Speaking to Make a Diff erence: Dave Carroll 84 Analyzing Audience Receptivity 85 Active Critical Thinking 86 Sample Informative Speech: Our Solar System and the Three Dwarves by Kara Hoekstra 86 Collecting and Using Audience Information 90 Before the Speech 90 After the Speech 92 Using Audience Analysis 93 Active Critical Thinking 95 Summary 96 Essentials of Public Speaking Online 96 Key Terms 96 Personal Skill Building 97 Collaborative Skill Building 98 Unit Two: Quiz Answers 98 Chapter 5 Selecting, Outlining, and Researching Your Topic 101 Selecting Your Topic, Purpose, and Main Points 102 Determine Your Topic 102 Speaking to Make a Diff erence: Harry Markopolos 105 Define Your Exact Purpose 106 Determine Your Main Points 107 Preparing a Rough-Draft Outline 108 Active Critical Thinking 111 Researching Your Topic 111 Avoid Research Mistakes 111 Begin with Printed Materials 112 Use Licensed Electronic Databases When Possible 113 Use the Internet with Care 113 Conduct Personal Interviews 118 Record Research Information Carefully to Avoid Plagiarism 119 Active Critical Thinking 120 Summary 120 Essentials of Public Speaking Online 120 Key Terms 121 Personal Skill Building 121 Collaborative Skill Building 122
11 CONTENTS ix Chapter 6 Supporting Your Ideas 123 Supporting Materials: Overview 124 Types of Supports 124 Reasons for Using Supports 125 Tips for Using Supports Effectively 125 Active Critical Thinking 126 Overused Supports Use Them with Care! 126 Explanations 127 Statistics 127 Active Critical Thinking 130 Underused Supports Use Them More Often 130 Instances (Examples and Illustrations) 130 Comparisons: Literal and Figurative 135 Expert Opinions 137 Fables, Sayings, Poems, and Rhymes 139 Speaking to Make a Diff erence: Christopher Reeve 140 Demonstrations 142 Active Critical Thinking 143 Summary 143 Essentials of Public Speaking Online 144 Key Terms 144 Personal Skill Building 144 Collaborative Skill Building 145 Chapter 7 Organizing a Successful Speech 146 Organization: How Important Is It? 147 Active Critical Thinking 148 Organizing the Body of Your Speech 148 Selecting an Informative Pattern of Organization 149 Selecting a Persuasive Pattern of Organization 151 Active Critical Thinking 155 Organizing the Introduction of Your Speech 156 Goal 1: Catch the Audience s Attention 156 Sample Introduction 157 Speaking to Make a Diff erence: Ann Richards 161 Goal 2: Motivate Your Audience to Listen 163 Goal 3: Establish Credibility and Rapport 163 Goal 4: Present Your Thesis Statement 164 Optional Content for Speech Introductions 165 Active Critical Thinking 165 Organizing the Conclusion of Your Speech 166 Sample Conclusion 166 Summarize Main Ideas 167 Refocus Audience Attention 167 Using Q&A 169 Active Critical Thinking 170
12 x CONTENTS Polishing Your Speech 170 Polishing Using a Preparation Outline 170 Polishing by Adding Transitions and Connectors 173 Active Critical Thinking 175 Summary 175 Essentials of Public Speaking Online 176 Key Terms 176 Personal Skill Building 176 Collaborative Skill Building 177 THREE Presenting Your Speech 179 Unit Three Quiz: Verbal, Vocal, and Visual Delivery 179 Chapter 8 Delivering Your Message 180 Selecting the Best Method of Delivery 181 Speaking from Brief Notes (Extemporaneous Speaking) 181 Speaking from Visual Aids (Also Extemporaneous Speaking) 181 Speaking Impromptu 181 Believable Speakers 182 Speaking from a Manuscript 184 Speaking from Memory 184 Active Critical Thinking 184 Polishing Your Delivery: Verbal, Visual, and Vocal 185 Verbal Delivery 185 Visual Delivery 186 Speaking to Make a Diff erence: Martin Luther King, Jr. 187 Vocal Delivery 192 Immediacy Behaviors 195 Active Critical Thinking 195 Quiz: Testing Your Knowledge of Delivery 196 Practicing Your Speech 196 Active Critical Thinking 198 Summary 198 Essentials of Public Speaking Online 198 Key Terms 199 Personal Skill Building 199 Collaborative Skill Building 200 Unit Three: Quiz Answers 200 Chapter 9 Perfecting Language Style 202 Why Language Choices Are So Important 203 Active Critical Thinking 204 Effective Language Style 204 Simple Language 204 Specific Language 205
13 CONTENTS xi Vivid Language 206 Forceful Language 207 Active Critical Thinking 208 Stylistic Devices 208 Alliteration and Assonance 209 Antithesis 209 Hyperbole 209 Onomatopoeia 210 Personification 210 Repetition and Parallelism 211 Simile and Metaphor 211 Speaking to Make a Diff erence: Abraham Lincoln 212 Quiz: Testing Your Knowledge of Stylistic Devices 213 Active Critical Thinking 214 Biased Language 214 Gender Bias 214 Culture Bias 214 Active Critical Thinking 215 Sample Persuasive Speech: Endometriosis by Rebecca DeCamp 215 Summary 218 Essentials of Public Speaking Online 219 Key Terms 219 Personal Skill Building 219 Collaborative Skill Building 220 Chapter 10 Preparing Effective Visual Aids 222 Benefits of Using Visual Aids 223 Visual Aids Speed Comprehension and Add Interest 223 Visual Aids Improve Audience Memory and Recall of Content 224 Visual Aids Decrease Presentation Time 225 Visual Aids Improve Speaker Credibility 225 Active Critical Thinking 226 Types of Visual Aids 226 Active Critical Thinking 227 Planning Your Visual Aids 228 Begin with Your Audience in Mind 228 Consider the Benefits of Using Color 228 Determine the Types and Number of Visuals to Use 229 Make PowerPoint Your Ally 229 Active Critical Thinking 230 Using Basic Design Principles 230 Active Critical Thinking 232 Speaking to Make a Diff erence: Steve Jobs 233
14 xii CONTENTS Designing Your Visual Aids 234 TIP #1: Use the Correct Font Size 234 Color Insert (follows p. 228) TIP #2: Select Fonts with Care 235 TIP #3: Follow Design Tips for Text Slides 235 TIP #4: Follow Design Tips for Graphic Slides 237 TIP #5: Use Color With Extra Care 239 Active Critical Thinking 240 Using PowerPoint to Customize Your Visuals 240 Guidelines For Using Your Visual Aids Effectively 242 Summary 244 Essentials of Public Speaking Online 244 Key Terms 244 Personal Skill Building 244 Collaborative Skill Building 245 FOUR Types of Speeches 247 Unit Four Quiz: Preparing Diff erent Types of Speeches 247 Chapter 11 Informative Speaking 248 Informative Speaking: Overview 249 What Is an Informative Speech 249 Demonstration Speeches 250 Sample Demonstration Speech: Origami for Storytelling by Cassandra Ferrell 250 Informational Speeches 253 Sample Informational Speech: Bacterial Meningitis by Emily Wilson 253 Active Critical Thinking 256 Tools to Aid Understanding and Memory 257 Definition 257 Description 257 Explanation 257 Narration 258 The Stickiness Factor 259 Active Critical Thinking 259 Speaking to Make a Diff erence: Barbara Bush 260 Steps in Preparing an Informative Speech 261 Analyze Your Potential Audience 261 Determine Your Topic, Exact Purpose, and Main Points 262 Prepare a Rough-Draft Outline of Main Points and Desired Information 262 Research Your Topic, Looking for Quality Supporting Materials 262 Determine How Best to Organize Main Points 264 Plan Your Introduction and Conclusion 264 Quiz: Testing Your Knowledge of Organizational Patterns 265
15 CONTENTS xiii Make a Preparation Outline, Apply Critical Thinking, and Plan Speaking Notes 266 Prepare Visual Aids 270 Practice Your Speech Both Physically and Technologically 271 Summary 272 Essentials of Public Speaking Online 273 Key Terms 273 Personal Skill Building 273 Collaborative Skill Building 274 Unit Four: Quiz Answers 274 Chapter 12 Persuasive Speaking: Individual or Team 277 Persuasive Speaking: An Overview 278 What Is a Persuasive Speech? 278 How Do Persuasive and Informative Speeches Differ? 280 What is an Effective Argument? 282 What Appeals Make a Speech Really Persuasive? 283 Active Critical Thinking 283 Types of Persuasive Speeches 283 The Speech to Convince 283 The Speech to Actuate 284 The Speech to Stimulate or Intensify Social Cohesion 284 Speaking to Make a Diff erence: John F. Kennedy 285 Active Critical Thinking 287 Sample Persuasive Speech: Drinking and Driving by Lorna McElaney 287 Preparing Your Persuasive Speech 290 Determine Your Topic, Position Statement, and Type of Speech 290 Analyze Audience Attitudes Toward Your Position 294 Prepare a Rough-Draft Outline of Main Points and Needed Information 296 Research Your Topic 297 Select the Best Supporting Materials 297 Determine How Best to Organize Your Main Points 298 Quiz: Testing Your Knowledge of Persuasive Patterns 300 Plan the Introduction and Conclusion 301 Make Preparation Outlines and Speaking Notes 302 Prepare Visual Aids and Practice Your Speech 303 Active Critical Thinking 304 Evaluating Speeches Yours and Others 304 Sample Persuasive Speech with Analysis: Cell Phones: Don t Chat and Drive by Cedrick McBeth 304 Active Critical Thinking 307 Team Presentations 307 Effective Team Presentations 308 Team Presentation Formats 309 Problem Solving for Team Presentations 310 Active Critical Thinking 312
16 xiv CONTENTS Summary 312 Essentials of Public Speaking Online 313 Key Terms 313 Personal Skill Building 313 Collaborative Skill Building 314 Chapter 13 Persuasive Methods and Theories 316 Logos: Using Evidence and Logic Skillfully 317 Evidence and Logic Defined 317 Evidence and Logic as Persuasive Tools 317 Methods of Presenting Evidence 319 Whether to Present One or Both Sides of Your Position 321 Logical Reasoning 322 Fallacious Reasoning 323 Active Critical Thinking 325 Ethos: Establishing Credibility 326 Credibility as a Persuasive Tool 326 Basic Elements of Credibility 327 Unethical Use of Credibility 328 Active Critical Thinking 328 Pathos: Appealing to Listeners Psychological Needs 329 Personalizing Your Persuasive Argument 329 Speaking to Make a Diff erence: Mary Fisher 330 Getting Your Audience Involved 331 Using Maslow s Hierarchy of Needs 331 Fear Appeals 333 Unethical Use of Emotional Appeals 334 Active Critical Thinking 334 Using Persuasion and Technology 335 Active Critical Thinking 335 Using Persuasive Theory When Speaking 336 Elaboration Likelihood Model of Persuasion 336 Social Judgment Theory 336 Active Critical Thinking 338 Sample Persuasive Speech: Together, We Can Stop Cyber-Bullying by Adam Parrish 338 Summary 343 Essentials of Public Speaking Online 344 Key Terms 344 Personal Skill Building 344 Collaborative Skill Building 346
17 CONTENTS xv Chapter 14 Special Occasion Speaking 347 Special Occasion Speaking: An Overview 348 Organization of Special Occasion Speeches 348 Purposes of Special Occasion Speaking 350 Active Critical Thinking 350 Speeches of Introduction 350 Active Critical Thinking 353 Award Presentations 353 Active Critical Thinking 354 Acceptance Speeches 354 Active Critical Thinking 355 Commemorative Speeches 355 Tributes 355 Toasts 356 Sample Speech of Tribute: My Grandfather, John Flanagan Sr. by Tara Flanagan 356 Eulogies 358 Speaking to Make a Diff erence: Eulogy by President Obama 359 Active Critical Thinking 360 After-Dinner Speeches 361 Active Critical Thinking 362 Summary 362 Essentials of Public Speaking Online 363 Key Terms 363 Personal Skill Building 363 Collaborative Skill Building 364 References 365 Glossary 379 Index 385
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19 Preface Do you want to improve your relationships, your ability to land and excel at jobs, your self-esteem, and even your health and happiness? Improving your communication and speaking skills in a course like this one can help with all these areas of your life. However, if you are like the typical person today, you are so busy that you only have time for the basics. Essentials of Public Speaking was created with you the busy person in mind. This text outlines the essentials of making a successful speech that really communicates with your audience without burdening you with unnecessary filler. For example, some of the practical and essential topics covered in this book include: How and why to analyze your audience. Selecting a powerful topic. Researching important facts and interesting supporting materials without wasting time. Ways to incorporate current technology. Managing your anxiety. Delivering your speech with enthusiasm and power. Designing and using professional visual aids. Although Essentials is based on contemporary research as well as classical rhetorical theory, the approach is very practical and reader-friendly. Concepts and skills aren t just explained they are illustrated with interesting and relevant examples, real student speeches, and excerpts from professional speakers. One student reviewer said she found the text so interesting and enjoyable that she read far more than requested! Features of the New Edition Updated to include the most current information and examples, the Fourth Edition of Essentials continues to focus on the absolute essentials of public speaking. New Features Flash Forward: Each chapter includes a new Flash Forward feature that relates the Flash Back advice from ancient Roman and Greek orators to today s world and asks a critical thinking question to stimulate discussion on the chapter content. Chapter Objectives: The Key Questions that began each chapter in the fourth edition have been turned into chapter objectives in the current edition. These chapter objectives serve as a guide to what is in the chapter and what the reader should know when they finish reading it. Active Critical Thinking Questions: Each major heading is followed by one or two Active Critical Thinking questions to stimulate student thinking. xvii
20 xviii PREFACE Students can complete these questions on their own or they can be assigned (especially helpful for online student activities). Personal Skill Building: The activities at the end of each chapter are divided into two parts. The Personal Skill Building activities are one of them. These activities provide practice and critical thinking questions for the individual student. Collaborative Skill Building: The second type of activities provided at the end of each chapter is the Collaborative Skill Building activities which provide practice and critical thinking for small groups or the class as a whole. Speaking to Make a Diff erence: The Speakers Who Made a Difference feature from the last edition was changed to Speaking to Make a Difference so some contemporary speakers could be added to the historical speakers who used their speaking skills to inspire, persuade, or enlighten on a broad scale. Still included are the contextual information about each speaker and the speaking occasion, an excerpt from the speech, a brief analysis of the speech, and questions for discussion. Most of the speeches are available in video and/or audio format online, and links are provided. New speakers added include musician David Carroll (Chapter 4), financial expert Harry Markopolos (Chapter 5), and President Barack Obama (Chapter 14), Speakers carried over from the previous edition include Bill Gates, Arnold Schwarzenegger, Barbara Jordan, Christopher Reeve, Ann Richards, Martin Luther King, Jr., Abraham Lincoln, Steve Jobs, Barbara Bush, John F. Kennedy, and Mary Fisher. Special Occasion Speaking: A new chapter on special occasion speaking was added as Chapter 14 the original chapter 8 was omitted with content moved to various other chapters, which keeps our chapter count at 14. New student speeches: New student speeches were added to this edition as well as speech analysis added in the margins of four speeches to provide plenty of models and explanation for students at all stages of the speech preparation process. New speeches include Endometriosis by Rebecca DeCamp; Bacterial Meningitis by Emily Wilson; and Together, We Can Stop Cyber-Bullying by Adam Parrish; and My Grandfather, John Flanagan Sr by Tara Flanagan. Updated Features Quick Start Guide: Don t overlook the revised Quick Start Guide which is a handy guide for students that helps them give quality speeches at the beginning of the course without having to jump ahead in their book for needed information. This guide is not intended to take the place of the detailed information presented throughout the textbook, but rather to help students get up to speed for their first speeches and then serve as a handy reference guide for later speeches. The Speech Communication CourseMate brings concepts to life with online interactive learning, study, and exam preparation tools. The CourseMate for Essentials of Public Speaking contains dynamic tools to maximize students experiences by enabling them to read, watch, listen to, critique, and analyze the sample speeches provided. It also includes numerous student and instructor resources, including Web links,
21 PREFACE xix interactive version of the Personal Report of Communication Apprehension (PRCA-24), PowerPoint tutorials, an appendix of sample speeches, a digital glossary, speech preparation forms and evaluation checklists, and chapter-by-chapter practice quizzes. See the Student Resources section for more about the CourseMate for Essentials of Public Speaking. Continued emphasis on critical thinking: Critical thinking is emphasized throughout the book in several ways. Test Your Knowledge questionnaires at the beginning of each unit stimulate and direct student thinking toward the material presented in the unit. The Flash Back feature boxes that begin each chapter present advice given by famous Greek and Roman rhetoricians and the new Flash Forward feature encourages students to compare classical rhetoric to contemporary public speaking. The new Active Critical Thinking questions at the end of each major heading in each chapter stimulate student thinking. Also, the Personal Skill Building activities and the Collaborative Skill Building activities at the end of each chapter includes questions, activities, and prompts to InfoTrac College Edition articles designed to promote critical thinking. Finally, specific chapters, such as Chapter 3, Listening: What Speakers and Listeners Should Know; Chapter 4, Analyzing Your Audience; Chapter 11, Informative Speeches: Demonstrational and Informational; and Chapter 13, Persuasive Methods and Theories, relate directly to the importance and use of critical thinking in public speaking. Sample student speeches, speech excerpts, and speech topics: Nine sample student speeches are featured throughout the text with one informative speech, Our Solar System and the Three Dwarves, and one persuasive speech, Drinking and Driving, used as running examples throughout the text. Four new speeches were added in this edition for a total of nine sample speeches. Major reorganization in four chapters; revised material in all chapters: Many chapters have received major reorganization especially chapters 7, 10, 11, and 13 and one chapter was removed entirely to cut out redundancy. New photos were added throughout. Revised materials include: Chapter 2. Update on Other Methods for Managing Anxiety Chapter 3. Title changed to indicated that listening now includes (1) what speakers need to know about listeners, and (2) what listening skills listeners need to develop. Chapter also includes new Stages of listening. Chapter 5. Updated information on using the Internet. Chapter 6. New information on supporting materials and new, updated examples of each support. Chapter 7. New Patterns of organization added. Chapter 8. Examples changed or updated. Chapter 9. New persuasive speech on Endometriosis. Chapter 10. Benefits of using visuals reorganized and updated; entire Chapter reorganized; new visuals.
22 xx PREFACE Chapter 11. Demonstration and Informational speeches now have evaluation included in margins; one new speech on endometriosis. Chapter 12. New information on persuasion, effective arguments, and persuasive appeals. Chapter 12 & 13: both have been reorganized for clarity and ease of student reading. Also, more relevant photos. Chapter 13. Persuasive theory updated along with more practical application of theory. New persuasive speech on cyber-bullying. Chapter 14. New chapter on Special Occasion Speaking; Eulogy by President Obama and a sample speech of tribute. Public Speaking Essentials Essentials of Active Learning Students are invited to take an active role in the learning process by evaluating sample student and professional speeches, taking the Test Your Knowledge and online practice quizzes, and making decisions about his or her own speeches. Speech evaluation forms and sample formats for preparing informative and persuasive speeches are included for student use. Each chapter begins with a Flashback that makes classical rhetorical theory interesting and relevant and a Flash Forward that encourages application to today s world. Remember boxes provide opportunities to stop and review. Special tidbits and advice that will help students prepare and deliver quality speeches are integrated throughout the text. To encourage students to reflect on and expand on what they have read, Active Critical Thinking questions are included at the end of each major chapter section and Personal Skill Building and Collaborative Skill Building activities are included at the end of each chapter. In addition, at appropriate places in each chapter, the margins include InfoTrac College Edition exercises and Express Connect prompts to Speech Builder Express, an online speech organization and outlining tool. Essentials of Confidence Building Speaker anxiety often keeps students from achieving success. Unfortunately, no amount of lecture, encouragement, or practice will make students confident, professional speakers as long as deep down inside they believe themselves to be poor speakers. For this reason, Essentials of Public Speaking approaches anxiety head-on in Chapter 2, Building Speaker Confidence, so students can have improvements well under way by the time their first major speech is due. Although a variety of confidence-building techniques are discussed, Chapter 2 concentrates on positive imagery. This technique requires only minor instructor guidance and does not need special out-of-class sessions to be successful. In fact, interested students can use positive imagery with success simply by following the suggestions in the text. Essentials of a Quick Start Instructors want students to begin speaking early in the semester, but they know that to give good speeches, students need information not available until later chapters. Essentials of Public Speaking opens with a Quick Start Guide so that students can begin giving quality speeches immediately without
23 PREFACE xxi having to jump ahead for needed information. This guide highlights the essential characteristics of a successful public speaker and provides an overview of the basic speaking process. Beginning speeches, such as the speech of introduction, the humorous incident speech, the artifact speech, the pet-peeve speech, or the onepoint speech, can be given with success in the first or second week of class. Technology Essentials Essentials of Public Speaking includes up-to-date coverage of the use of technology in the speechmaking process. Chapter 5, Selecting and Researching Your Topic, includes a detailed section on using the Internet and computer databases, such as InfoTrac College Edition, EBSCOhost, and CQ Researcher, to research speech topics. Also included in this chapter are valuable suggestions on what to do if a search produces too many or too few hits, how to use Boolean operators, how to evaluate Internet sources, and how to find quality websites. Chapter 10, Preparing Effective Visual Aids, includes complete information about designing and using visual aids of all types. The chapter covers topics such as selecting proper fonts, point sizes, and colors for a variety of media and audiences, and includes a full-color insert of professional-looking visual aids created by students with PowerPoint presentation software. The Essentials website includes a PowerPoint User s Guide to creating quality computer visuals. Technology tips are integrated into each chapter when appropriate, such as Plagiarism and Technology in Chapter 1, Listening Filters: Technology in Chapter 3, and Make PowerPoint Your Ally in Chapter 10, and Speaking to Make a Difference in Chapter 4 deals with the role of social networking in persuasion. Chapter Organization Essentials Following a traditional pattern of organization, Essentials of Public Speaking divides the chapters into four units: Foundations, Preparing Your Speech, Presenting Your Speech, and Types of Speeches. Chapters 1 through 3 comprise the foundations of the course the importance of public speaking and ethics, building speaker confidence, and listening from the speaker s and listener s perspective. Chapters 4 through 7 are devoted to speech preparation for all types of speeches and include information on audience analysis; topic selection, outlining, and research; supporting materials; and speech organization for successful speaking. Chapters 8 through 10 give guidelines for presenting a speech delivering the message, perfecting language style, and preparing effective visual aids. These chapters are designed so they can be used at any point during the semester. Chapters 11 through 14 present specific information for various types of public speaking: demonstration, informative, persuasive (including persuasive theory), team speaking, and special occasion speaking. Essential Sample Speeches Each chapter is illustrated with one or more speech outlines, manuscripts, or excerpts from students or professionals. The text includes nine complete student speeches four of them are new some of which also include visual aids, outlines, and speaking notes. Additional student and professional speeches are located on the Essentials of Public Speaking website.
24 xxii PREFACE Essential Student Resources The CourseMate for Essentials to Public Speaking brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch your comprehension soar as your class works with the printed textbook and the textbook-specific website. The CourseMate for Essentials to Public Speaking goes beyond the book to deliver what you need, and includes: Videotaped versions of many of the speeches featured in the text maximize students experience by enabling them to read, watch, and listen to the models provided. Students can also read and analyze the text of several other sample student and professional speeches provided in the section Additional Speeches for Analysis. Chapter-by-chapter resources include maintained Web links, InfoTrac College Edition activities, a digital glossary, the Test Your Knowledge quizzes featured throughout the book, Active Critical Thinking exercises, the end-of-chapter Personal Skill Building and Collaborative Skill Building activities, and chapter-by-chapter practice quizzes. An interactive version of the Personal Report of Communication Apprehension (PRCA-24) is featured, as is a PowerPoint tutorial. InfoTrac College Edition Four months of free anywhere, anytime access to InfoTrac College Edition, the online library, can be bundled on request with this new book. InfoTrac College Edition puts cutting-edge research and the latest headlines at your students fingertips, giving them access to an entire online library for the cost of one book. This fully searchable database offers more than 20 years worth of full-text articles (more than 10 million) from almost 4,000 diverse sources such as academic journals, newsletters, and up-to-the-minute periodicals, including Time, Newsweek, Science, Forbes, and USA Today a great tool for topic selection and speech research. Exercises for using InfoTrac College Edition are included in marginal boxes throughout the text. Speech Builder Express 3.0 Available 24 hours a day, seven days a week, Speech Builder Express coaches students through every step of the speech organization and outlining process. This program is not simply a template that does the outlining for students. Instead, it is comprised of a series of interactive activities that actually coach them through the various stages of building a speech. Students can even click a Video icon wherever it appears, to see an example of a student or professional speech that illustrates the concepts students apply to craft their speech outline. Speech Builder Express activities cover such fundamentals as speech goals and specific purposes, thesis statements, organizational patterns, main points, supporting material, transitions, internal previews, summaries and signposts, speech introductions and conclusions, and bibliographies. Practice and present with Speech Studio TM. With Speech Studio, you can upload video files of practice speeches or final performances, comment on your peer s speeches, and review your grades and instructor feedback. Speech Studio s flexibility lends itself to use in traditional, hybrid, and online courses. It allows instructors to: save valuable in-class time by conducting practice sessions and peer review work virtually; combine the ease of a course management tool with a convenient way to capture, grade, and review videos of live, in-class performances; simulate an in-class experience for online courses.
25 PREFACE xxiii The Art and Strategy of Service Learning Presentations by Rick Isaacson and Jeff Saperstein, both at San Francisco State University. This handbook can be bundled with the text and is an invaluable resource for students in the basic course that integrates (or is planning to integrate) a service learning component. The handbook provides guidelines for connecting service learning work with classroom concepts and advice for working effectively with agencies and organizations. The handbook also provides model forms and speeches for students to use throughout the course. A Guide to the Basic Course for ESL Students by Esther Yook, University of Mary Washington. Available bundled with the text, this guide assists the non-native English speaker. It features FAQs, helpful URLs, and strategies for accent management and overcoming speech apprehension. Essential Instructional Resources Instructor s Resource Manual This guide is designed for beginning as well as seasoned instructors. It includes suggested course syllabi and schedules, teaching ideas, chapter outlines, ready-to-use evaluation forms, classroom exercises including online exercises, ideas for using the practice suggestions in each chapter of the text, and test questions for each chapter. InfoTrac College Edition Student Activities Workbooks (Public Speaking and Public Speaking 2.0) These unique workbooks can be bundled with this text. Each workbook features extensive individual and group activities, focusing on specific course topics that make use of InfoTrac College Edition. Also included are guidelines for instructors and students that describe how to maximize the use of this resource. Videotape Library Also available to instructors adopting this book is a wealth of video resources. Video policy is based on adoption size; contact your Wadsworth Cengage representative for more information. Student Speeches for Critique and Analysis Video: Five volumes feature introductory, impromptu, informative, and persuasive speeches. These videos are great tools for helping students learn to analyze and provide effective feedback on both imperfect and award-winning speeches. Select speeches feature non-native English speakers and the use of visual aids. A table of contents, packaged with each cassette, includes the running time of each speech. All speeches have been videotaped within the past three years. Wadsworth Communication Video Library: A comprehensive library of videos covering key communication topics, including Great Speeches: The Video Series; Great Speeches: Today s Women; Dynamic Business Presentations: Effective Communication in Teams; Media Power; and more. Videos for Speech Communication 2010: Public Speaking, Human Communication, and Interpersonal Communication. This DVD provides footage of news stories from BBC and CBS that relate to current topics in communication, such as teamwork and how to interview for jobs, as well as news clips about speaking anxiety and speeches from contemporary public speakers, such as Michelle Obama and Senator Hillary Clinton.
26 xxiv PREFACE ABC News DVD: Speeches by Barack Obama. This DVD includes nine famous speeches by President Barack Obama, from 2004 to present day, including his speech at the 2004 Democratic National Convention; his 2008 speech on race, A More Perfect Union ; and his 2009 inaugural address. Speeches are divided into short video segments for easy, timeefficient viewing. This instructor supplement also features critical thinking questions and answers for each speech, designed to spark class discussion. PowerLecture for Essentials of Public Speaking This dynamic presentation tool offers the perfect software to help you present outstanding lectures. It includes book-specific Microsoft PowerPoint slides, which feature text, art, and video clips, plus the ability to import information from previously created lectures. Video clips included on the Essentials of Public Speaking website, in addition to select professional speeches, are included in this tool. Additionally, an electronic copy of the Instructor s Resource Manual and ExamView Computerized and Online Testing are available with PowerLecture. Create, deliver, and customize tests and study guides (both in print and online) in minutes with this easy-to-use assessment and tutorial system. ExamView offers both a Quick Test Wizard and an Online Test Wizard that guide you step by step through the process of creating tests you can even see the test you are creating on the screen exactly as it will print or display online. You can build tests of up to 250 questions, using up to 12 question types. Using ExamView s complete word-processing capabilities, you can enter an unlimited number of new questions or edit existing questions. Instructor Workbooks: Public Speaking: An Online Approach, Public Speaking: A Problem Based Learning Approach, and Public Speaking: A Service-Learning Approach for Instructors. Written by Deanna Sellnow, University of Kentucky, these instructor workbooks include a course-syllabus and icebreakers; public speaking basics such as coping with anxiety, learning cycle and learning styles; outlining; ethics; and informative, persuasive, and ceremonial (special occasion) speeches. Guide to Teaching Public Speaking Online. Written by Todd Brand of Meridian Community College, this helpful online guide provides instructors who teach public speaking online with tips for establishing classroom norms with students, utilizing course management software and other eresources, managing logistics such as delivering and submitting speeches and making up work, discussing how peer feedback is different online, strategies for assessment, and tools such as sample syllabi and critique and evaluation forms tailored to the online course. Acknowledgments Many people helped in the creation of this edition of Essentials of Public Speaking. For example, Erin Hamilton, who wrote many of the valuable Speaking to Make a Difference boxes and updated the online activities; Doris M. Redd, who gave excellent suggestions and final copyediting advice; Debi Blankenship, who wrote the Quick Start Guide and whose students produced several of the new speeches; Lisa Benedetti, who helped locate the student speeches; and Alycia Ehlert at Volunteer State Community College, who revised the Instructor s Manual.
27 PREFACE xxv I also want to thank the creative professionals at Wadsworth Cengage: Monica Eckman, executive editor; Greer Lleuad, senior development editor; Rebekah Matthews, assistant editor; Michael Lepera, content project manager; Amy Whitaker, marketing manager; Colin Solan, editorial assistant; Jessica Badiner, media editor; Justin Palmeiro, print buyer; Eric Arima at Integra Software Services, Inc; Jayavardhan Sampath, photo researcher; and Amanda Groszko, rights specialist. It was a joy to work with all of these people. Special thanks go to the educators who have shared their pedagogical and academic expertise in this and past editions. Reviewers for this edition were: Jacob Arndt, Kalamazoo Valley Community College; Alycia Ehlert, Volunteer State Community College; Eric Harlan, Mississippi University for Women; Jason Makowsky, Colorado Christian University; Marjorie Nadler, Miami University; Miri Pardo, St. John Fisher College; Fran Pelham, Holy Family University; and Gary Rybold, Irvine Valley College. Reviewers from past editions were: Alycia Ehlert, Darton College; Marty Ennes, West Hills College; Evene Estwick, Wilkes University; Russell B. Gordon, Pacific Baptist College; Jennifer Graber-Peters, Reedley College; Richard Harmon, Seminole Community College; Elayne Hayes-Anthony, Belhaven College; Adna Howell, Delta College; Paulette Jacques, Northwestern Connecticut Community College; Scott Johnson, Bethel College; William Martello, St. Edward s University; Anna Martinez, Reedley College; Stephanie Poole Martinez, St. Edward s University; and Ron Shope, Grace University. Reviewers for past editions (including their colleges at the time of their reviews) were Nicholas Burnett, California State University at Sacramento; Ginger Carney, Milwaukee Area Technical College at Mequon; Russell Church, Middle Tennessee State University; Robert Cocetti, University of Nebraska at Kearney; Bonnie Creel, Tarrant County College; Michael Eidenmuller, Northwestern State University; David Gaer, Southeast Community College; Kathy German, Miami University of Ohio; Cindy Greenburg, Kingsbourough Community College, CUNY; Amanda Grunrud, University of North Carolina at Chapel Hill; Martha Haun, University of Houston; Paul Hemenway, Miami Dade College; Mark Hickson III, University of Alabama at Birmingham; Ralph Hillman, Middle Tennessee State University; Heather Howley, Rend Lake College; Larry Hugenberg, Youngstown State University; Susan Huxman, Wichita State University; Harold Kinzer, Utah State University; Lois Leubitz, Cedar Valley College; JoAnn Lowlor, West Valley College; Ben Martin, Santa Monica College; Phil Martin, North Central State College; Allison Mintz, Arizona State University West; Mark Nelson, The University of Alabama; Neil Patten, Ferris State University; Jane Patton, Mission College; Douglas Rosentrater, Buck County Community College; Cami Sanderson, Ferris State University; Roy Schwartzman, University of South Carolina; Terri Sparks, Mesa Community College; Deborah Stollery, Xavier University; Mark Stoner, California State University at Sacramento; Loretta Walker, Salt Lake Community College; and Marianne Worthington, Cumberland College. Finally, to the many students who not only tried out the materials in class but also allowed their speeches, visual aids, and outlines to be used as samples in the text and on the Essentials website, I give a special THANKS; you are all wonderful! Cheryl Hamilton, Ph.D. Fort Worth, Texas
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29 Quick Start Guide to Public Speaking Worried about how to prepare a quality speech that listeners will enjoy? Use this handy guide to help you prepare your first speeches and as a quick reminder for later speeches as well. Although, it is not intended to take the place of the detailed information that is presented in the textbook, it is a great place to begin. STEP 1 ANALYZE YOUR AUDIENCE Have you ever been bored to death by a speaker whose presentation was extremely dull, overly technical, or too-simplified? Here are some ways you can avoid being such a speaker: A. First, get to know your audience by conducting a poll to determine audience knowledge of your topic, audience beliefs and values, cultural makeup, gender, and age. For more on analyzing your audience, see Chapter 4. B. Determine what type of listeners they are likely to be, and plan ways to help them listen better and remember more. For example: Listeners want to know What s in this for me? (WIFM), so you must establish common ground and show how the speech will personally benefit the audience. Never begin by introducing your topic. Start with a strong attention-getter that pulls the audience into your presentation. Use a dynamic style of delivery, including unexpected volume changes and plenty of movement and gestures. Use well-designed visual aids. Include interesting and pertinent personal experiences. For more on understanding listeners, see Chapter 3. C. Review Maslow s hierarchy of needs (p. 331) to determine which needs most closely relate to your audience. An audience is more likely to stay involved in (or be persuaded by) a speech that relates to their basic human needs. STEP 2 DETERMINE TOPIC, EXACT PURPOSE, AND MAIN POINTS A. Select a topic that: Highlights your knowledge, experience, and abilities. You will feel much more confident discussing something you already know about. Refl ects your interests. If you choose a topic you are passionate about, you ll speak with energy and enthusiasm, which will energize the audience. Stimulates and motives your audience. Listeners don t have to be interested in your topic before you begin speaking, but they should find interest and value in the topic by the time you are finished. Allows you to be creative. Think outside the box. Think current. Think interesting. Fits the requirements of the assignment. This should include speech type (informative, persuasive, or special occasion) and time limit. xxvii
30 xxviii QUICK START GUIDE TO PUBLIC SPEAKING If you have been assigned a topic that holds little interest for you, check out some of the suggestions in Chapter 6 for supporting material that will spice up your speech. Beginning Speeches Your first speech will probably be a brief special occasion, informative, or persuasive speech. The most common types are listed below: Artifact speech: Share an item or group of items that, if found years from now by an archaeologist excavating your home, would accurately highlight your life. (In the sample speech in Chapter 1, Monica discusses how her collection of T-shirts reflects important events in her life.) Cultural ritual speech*: Select a ritual from your culture explain it and tell what it means to you and/or how it helps explain who you are. How-to speech: Explain or demonstrate how to do or to make something. Humorous incident speech: Share a funny incident from your life. Introductory speech: Introduce yourself or a classmate by highlighting several interesting facts. One-point speech: State a personal opinion, and clarify the reasons for your opinion. Personal opinion speech: State a personal opinion, and either clarify your position or persuade the audience to your way of thinking. Pet-peeve speech: Select something that irritates you (such as drivers who tailgate), and explain why it bothers you so much. For more on special occasion speeches, see Chapter 14. *Adapted from Virgil R. Miller (2004). Communication Teacher, 18(1), B. Next, decide on the exact purpose for your speech. This will help you narrow your topic and keep on track. An exact purpose is a clear, simple sentence that specifies exactly what you want your audience to gain (know, perceive, understand) from the speech. Begin with, After hearing my speech, the audience will. For example, After hearing my speech, the audience will be able to insert a movie clip into a PowerPoint slide show. As you begin to organize the speech, if your points do not relate to the exact purpose, they are unnecessary and can be eliminated. C. Determine your main points. This can be an overwhelming task. Mail apps for mac. If you re unsure of the main points you d like to include, try a brief brainstorming session. Set aside five minutes and make a list of every possible content idea that comes to mind. Consider each one, combine ideas, remove ideas, and determine the three to five main points that suit your presentation. In her Closet Artifacts speech, Monica introduces herself by taking a brief look at four aspects of her life: college, career, marriage, and family (see Chapter 1, p. 20). For more on topic selection, exact purpose, and main points, see Chapter 5. STEP 3 PREPARE A ROUGH-DRAFT OUTLINE OF MAIN POINTS (SHOWING NEEDED INFORMATION) Although the word outline strikes fear in the heart of many beginning speakers, it is necessary for good organization. By writing a rough-draft outline, you can see the organizational pattern of your main points and tell which points have too much supporting material and which don t have enough. For a rough-draft outline: Use Roman numerals for your main points. Use capital letters for your subpoints. Use Arabic numerals for second-level supporting materials. For more on rough-draft outlines, see Chapters 5, 11 and 12. Sample Rough-Draft Outline Fundamentals of CPR I. Time is extremely critical to CPR A. For every minute that CPR is not started, the survival rate drops 7 10% (paramedic textbook) 1. Determine Patient responsiveness 2. Check breathing 3. Open airway (talk with campus nurse) (Continued)
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